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THE HISTORY OF PHILIPPINE MEDIA

Updated: Apr 15, 2021

The Pre-Colonial Era (1500)

During the Pre-Colonial Era, they found the ancient alphabet "alibata" or "baybayin." To designate events and transactions by ancient Filipinos, they used the substances existing in the environment. It is continually used during the Philippines' Spanish colonization up until the late 19th Century.




SPANISH AND AMERICAN COLONIZATION


The Print Industry and Filipino Freedom (1811)

The Philippines was introduced to books, magazines, and newspapers like "La Solidaridad" by the Spaniards who conquered the Philippines for about 333 years. The Americans then influenced the English language and other media forms like newspapers when the Filipinos got their freedom. The Japanese put media run under steady control until the Japanese rule freed the country.





The Industrial Age (1860)

Hand instruments and power-driven machines are starting to develop in this age. The printing press grew within several decades in European countries. In the 16th Century, their product rose to an estimated 150 to 200 million copies. The operation of a press became identical with the industry of printing. They then gave its name to a new branch of media called "the press."




The Broadcast Industry (1890)

American colonialization left an impression on the press and developed its style: a neutral attitude, paired with outspoken and popular journalists' contribution. They created Asia's first radio station possible as the Philippine broadcast media was not owned or tightly managed by the government.





The European Film Import (1897)

The film camera and projector developed by the Lumiere brothers came through the Spanish soldier named Carlo Naquera. In 1987, Naquera presented several Spanish-language films to chosen audiences. In the American Colonial, Manila's early theaters demonstrated imported films from America during the early 1900s. They believed that the Film is a comprehensive and influential medium of information and communication dissemination.





MARTIAL LAW PERIOD


Marco's Regime: Censorship and Cronies (1965)

When Ferdinand Marcos declared martial law and prohibited Congress in 1972, he ordered all newspapers and broadcasting stations to end. He wanted to deny media oligarchs of power, dragged journalists and publishers off to prison. Marcos's relatives owned the media. Inspected by military censors and instructed by mass media to not cover controversial and critical stories.





The Electronic Age (1980)

Broadcast media took advantage of electronic technology, including television, radio, Internet, fax, CD-ROMs, DVD, and any other medium that requires digital encoding of information.





POST MARTIAL LAW


Local Online Media (1994)

Benjie Tan established the Philippine's first connection to the Internet at a PLDT network center in Makati City. Shortly after that, he posted a short message to alert Filipinos overseas about the new link made. The Philippines became connected as of March 29, 1994.





PRESENT AGE


The Information and Digital Age (2017)

The digital industry creates a knowledge-based society surrounded by a high-tech global economy that spans over its influence on manufacturing throughout and the service sector to operate efficiently and conveniently. Therefore this evolution of technology in daily life and social organization has led to the fact that the modernization of information and communication processes has become the driving force of social development.





A Summary
























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